Sponsorship can be a key part of marketing for many events companies, sports clubs or leisure facilities. Sponsors are becoming increasingly tech-savvy, looking for innovative and exciting ways to capture attention.
As well as raising funds, having sponsors can create opportunities for:
- Building brand awareness
- Increasing sales numbers
- Improving brand image
Creativity with AV (audio-visual) and technology can open up opportunities to generate revenue for your business whilst helping to get sponsors get noticed.
These are just some ways you can use audio visual technology to gain more partnerships for your business.
Offer Exciting Ways to be Seen
Businesses often use sponsorship as part of their wider marketing plan to help increase brand awareness and, therefore, get a return on their investment. However, to achieve this, sponsors want their brand to stand out. So, if you can offer an innovative, eye-catching way for their brand to be seen, they could be more interested in the opportunity.
For example, using an LED display at half-time to encourage audience interaction via competitions, awards or fun adverts could be a great way to get a brand noticed.
Offer Increased Visibility
Many sports events are now being televised, which creates an un-rivalled opportunity for your brand to be seen by a large audience. If your sports club could offer sponsorship visibility, businesses could be incentivised to sponsor your club.
Pitch-side LED displays are now being used by a lot of UK football clubs as a tool to gain more visibility for sponsors in an eye-catching way. By offering this, your sponsors can see the potential return from the beginning.
Improve the Customer Journey
Using technology to improve the customer journey can often provide fantastic sponsorship opportunities. Dynamic digital signage displays can show offers or event information to your audience whilst showing them the sponsors. For example, you could offer a ‘sponsored drink’ for a discounted price for a limited amount of time, or even suggest sponsored menu items to couple with others.
Through the use of digital signage at the event or stadium, you can offer sponsorship opportunities tailored specifically to the needs of the audience.
Digital signage and AV offer many opportunities to create eye-catching advertising, which can be used by sponsors to target their audience. Through offering sponsorship opportunities to suit their needs, your event or sports club can benefit from a stream of sponsors to help your business grow.
At Alpha Digital Networks, we manufacture and install our bespoke hardware, have an in-house digital signage team who can create your signage and provide training and can provide maintenance and support for years to come. We are the end-to-end solution provider so that your project does not get lost in translation between numerous providers. Our team can discuss your needs and budget and provide the perfect solution to suit your business. We offer AV solutions in the Blackburn and Manchester areas as well as all across the UK.
If you would like to discuss your digital signage project or the benefits of digital signage, please contact our team who will be happy to speak to you about your needs and provide a no-obligation quote.
Call us on 03300 020120
Email us at Info@adnplc.com