A tech day hosted by Darwen-based AV technology specialist, Alpha Digital Networks PLC, at Blackburn Youth Zone on 21 March attracted business leaders from across the region keen to explore the latest AV digital signage and attend seminars on how to communicate with customers through video and photography.


The “Alpha Innov8 Day” also raised funds for Blackburn Youth Zone based at Jubilee Street through a charity raffle and was visited by former MP for Blackburn, Rt Hon Jack Straw.


Featuring slots from keynote speakers, Rob Hallam at BigTank Productions and Jak Spedding Photography, three sessions were held throughout the day. Topics included: “Communicating with your customer through video” and “How to create compelling digital signage content” hosted by Joe Makepeace of Alpha Digital Networks.


The event is set to occur quarterly, with Alpha Digital organising educational workshops for businesses on a range of technology topics


Speaking of the initiative, Joe Makepeace, general manager at Alpha Digital Networks, said: “It was great to be able to help local businesses to experience the latest advanced digital signage.  We’re planning to build on this success and host future events at the centre to help businesses to understand how to use interactive technology to engage their customers and drive sales.


“We’re delighted to be able to draw attention to the great work that Blackburn Youth Zone does in our community and we look forward to collaborating and helping to raise more funds for them in the future.”


Based at Arkwright Court, Alpha Digital has been delivering innovative technological solutions to the education and corporate sectors for ten years. Catering for a diverse range of clients, over 65% of the firm’s business comes from repeat orders and referrals.  Alpha Digital manufactures, installs and maintains audio-visual and digital signage solutions, including providing hardware and content.


For more information, call us on 03300 020120 or email info@adnplc.com.


Alpha Digital Networks PLC has been celebrating International Women’s Day and believes that gender is no barrier when recruiting talented individuals into the tech industry. This has played a big part in the rapid growth of the Darwen based AV company, which has recently attracted business wins from Blackburn Rovers and The Jockey Club.


The firm, which manufactures, installs and maintains audio-visual and digital signage solutions across a wide range of corporate and commercial sectors, has a 50/50 gender split to its workforce, which includes employing women in operations, sales, accountancy and marketing roles.


Based at Arkwright Court, the firm was established in 2009 and operates in a traditionally male-dominated sector, providing cutting-edge interactive AV signage systems to engage customers and drive sales.


Speaking of Alpha Digital’s approach to equality, Joe Makepeace, general manager, says: “We pride ourselves on employing the best people for the job, regardless of their gender.  In the past, women often had to outperform their male colleagues to be seen as equal, but these days the barriers to equality are coming down.


“This is a great company to work for and we’re benefiting from the fact that more women are becoming interested in tech and engineering careers.  The AV industry is an exciting place to work, with constantly evolving interactive and digital technology that feeds into every aspect of our daily lives.”


We are excited to invite local businesses to learn about digital technology and content at our Alpha Innov8 Day.

Alpha Digital Networks PLC are teaming up with Blackburn Youth Zone to host our Alpha Innov8 Day on 21st March 2019.

As businesses, we’re all looking to enhance processes, increase the efficiency of marketing efforts and find ways in which we can use technology to provide us with an edge in the marketplace.

The Alpha Innov8 Day offers businesses the chance to learn about how to create compelling digital content and how to deploy this effectively using interactive technology.


Book your ticket here!


The day will be split into three sessions. In each sessions, you will have the chance to take part in three workshops as follows:

1. ‘Communicating with your Customers Through Video’ with Rob Hallam of BigTank Productions (10am, 12pm) OR ‘The Power of Commercial Photography’ with Jak Spedding of Jak Spedding Photography (2pm)

2. ‘Delivering Compelling Digital Signage’ with Joe Makepeace of Alpha Digital Networks PLC

3. ‘Using Interactive Technology to Boost Engagement’ with Alpha Staff


Refreshments donated by Blackburn Youth Zone and Egg Free Cake Box will be available.

We will also be running a raffle for attendees with prizes donated by local businesses. All proceeds will go to Blackburn Youth Zone.


DATE: 21st March 2019

VENUE: Blackburn Youth Zone, Jubilee Street, Blackburn, BB1 1EP

TIMES: Sessions start at 10am, 12pm, 2pm. During each session, you will take part in the three workshops listed above.

To reserve your place, please book a ticket on Eventbrite or email Anna.Bottomley@adnplc.com.


There is a lot more to purchasing an interactive touch screen for the office than just buying the largest panel that will fit. We will talk you through the things you should think about when wanting to invest in an interactive touch screen for your office.

Using interactive digital tools in the office can help staff collaborate effectively and this has become a hot topic in most companies. The interactive nature of this technology also allows the movement of digital data between staff and locations, meaning businesses can work as effectively as possible.

Choosing the right interactive solution, either replacing a projector or non-interactive screen, can be daunting. This can especially be the case if using this sort of technology is new to you and the business. You might also have reservations about the true cost of these solutions but this article aims to answer some questions you may have about choosing your own interactive touch screen.


The Right Screen for the Right Room

Choosing the correct or ideal location for your interactive screen is one of the most important parts to integrating the technology.

Interactive screens now coming in a range of sizes and prices, so choosing the location for your screen is more about meeting the needs of the user than putting it somewhere just for status.

Regardless of the screen size, the display needs to work for the size of the room it’s in. You might want to put screens in a few rooms of different sizes and shapes so it is important to choose a solution where each screen works with the same software and in the same way so that there is no confusion.

It is important that you think about how people will use the screen. If it will be used mainly for presentations or large meetings, then a larger screen in a larger room will work well. However, if you have small teams who have small meetings in huddle spaces, small screens will work perfectly.



At Alpha Digital Networks, we believe that simplicity and ease of use is an integral part of delivering a smooth interactive technology experience. An interactive touch screen that needed calibration, driver updates and a long user manual would not be suitable for the modern office environment.

Users was to connect technology quickly and simply so that they can get on with the job at hand. They want to be able to collaborate with colleagues easily and seamlessly. Connection needs to work instantly, without the need to having to find special cables, pens or remote controls.

An interactive touch screen that can offer connection with a standard Windows or Android interface is what is needed. This will work every time with no additional set up time.

For even more flexibility, wireless connectivity would give you the opportunity to add multiple participants, making sharing resources easy. Interactivity is the main reason why you are investing in these screens, so this means that the screen will get used and doesn’t end up just becoming an expensive display screen stuck in the corner of the room.


Touch Options 

Interactive touch screen technology has become a part of our everyday lives, from smartphones to touchscreens in retail spaces. We are all becoming used to intuitive and easy-to-use technology.

Also, with touch capabilities now available on the standard Windows OS, users can annotate directly on the popular software packages, such as Word, Powerpoint and Excel. Therefore, even with the entry level technology now available, this touch experience is available so your interactive display in the office shouldn’t need special software installed. This make the integration easy and smooth.


Bring Your Own Device

In many businesses now, staff are issued with a laptop or smartphone to use for work purposes. However, as these tools might not suit all staff, BYOD (Bring Your Own Device) has become more popular.

Traditionally, allowing staff to bring in different devices would have been an IT nightmare. However, with the diverse compatibility of interactive touch screens, you can simply plug most devices in and instantly get to work. This flexibility is a huge benefit to companies.


Reducing Travel Costs 

Traditionally, meetings had to take place face-to-face. However, interactive touch screens can integrate seamlessly with your video conferencing system, meaning you can have meetings with colleagues from anywhere. This reduces travel costs and also your carbon footprint.

Therefore, choosing an interactive touch screen that can integrate with your video conferencing system is vital to ensuring that collaborative working with colleagues is  successful in your business.



Finally, there is the consideration of the true cost of ownership. Purchasing the cheapest solutions is not always the most cost effective in the long run. The screen you purchase is a considerable investment in your company’s collaborative future and work ethic.

You will want a screen that is high-quality so that it doesn’t fail when your staff need it most. Also, quality but simplicity will give you a good return on investment as your staff will get good use out of it. Staff will simply not use a solution that is difficult to use, fails them or generally does not make them more productive.


That is why our AlphaInteractive 4K touch screen displays are perfect for the office. They have great picture resolution, have Android OS as standard with the option of adding Windows 10, and have software that allows staff to use on-screen tools to enhance their work performance.

If you would like more information about our 4K AlphaInteractive touch screens, call us on 03300 020120 or email info@adnplc.com. We also offer free, no-obligation demonstrations if you would like to see the screens in action.


Many schools and businesses are still using projectors in their premises. It might seem a daunting prospect for them to upgrade to an interactive touchscreen. However, the benefits of interactive touchscreens for the classroom or boardroom far outweigh the price implications.

Interactive touch screens have become a major part of our everyday lives. Both the education and commercial sector are taking advantage in this technology to improve collaboration and engagement in lessons and meetings.

You might be wondering why they have become so popular. Lets have a look at the benefits of interactive touchscreens.


Interactive screens last longer than projectors

One of the main benefits of interactive touch screens is the expected lifespan. Our AlphaInteractive touch screens typically last around 60,000-80,000 hours of continuous use. However, projectors tend to last around 5 years with you having to change the bulb. Bulbs can often cost as much as the projector system. Our AlphaInteractive touch screens also come with a 5 year on-site warranty as standard. This means that you can have peace of mind that your screen will stand the test of time.


Easy to use

People of all ages can use interactive touch screens, it even comes naturally for most. We have found that even those who struggle with computers and using a mouse find it very instinctive to use their finger to swipe and touch the screens. We pride ourselves on our screen’s quality and ease of use. Our screen panels are ultra-smooth, making it easy for anyone to control effectively. Interactive touch screens are also easy to connect and sync your resources with. Simply plug in a laptop and away you go, meaning you don’t have to wait around for an IT Technician to help upload your content. Interactive touch screens have Android or in-built Windows operating systems so that you have the flexibility to instantly integrate your content.


No more calibration

Traditionally, projectors and older interactive whiteboards needed to be calibrated every day. However, interactive touch screens are self-calibrating so you just need to switch it on and away you go.


Picture quality

We all remember the rigmarole of having to close all the blinds when using the projector in class but then you couldn’t see the notes you were writing because the lights were off. With interactive touch screens, the anti-glare glass means that you can keep the blinds open even on a sunny day and still have fantastic, bright picture quality. Our AlphaInteractive screens are also 4K so that you can get the best quality picture to display your content.



Touch screens can add huge value to the lives of those with physical limitations. Using interactive touchscreens can help them to operate the device, instead of using more difficult mouse and keyboard systems. Our AlphaInteractive touch screens also have toughened glass so that they can be hit with great force but no damage will be inflicted. Our screens have been developed for schools environments so we made sure they are fairly indestructible. Alpha Digital Networks has supplied our screens to special schools throughout the UK with great success. We can also provide wall mounts and trolleys that can move up and down to make the screen accessible to everyone.


Alpha Digital Networks manufactures, supplies, installs and maintains 4K interactive touchscreens and other AV equipment for the education, retail and commercial sectors. You can see our full product range here. If you would like to chat about how our interactive touch screens can improve engagement and collaboration, please contact us on 03300020120 or email info@adnplc.com.


Digital Advertising trends are constantly transforming and shifting. However, every so often, it is a good idea to take a step back and look at the trends to inform your advertising for the future.

A decade ago, the pure idea of outdoor digital signage would have been novel. The panels full of LEDs were much more flexible and energy efficient than bulb systems. However, no one estimated just how much they would be integrated into advertising strategies. We now know that outdoor digital signage and the value it provides is here to stay.

It is everywhere

As with most technology, the longer it has been around, the further it moves along the price curve. Lower prices allow you to take advantage of digital signage’s flexibility and great return on investment possibilities.

Digital signage is a great tool for small businesses to create affordable advertising. The cost of digital signage can be small when compared to traditional advertising. Digital signage also gives you control over content creation, timing and enables you to react to the market. For example, if the weather changes, you can advertise products to suit at the click of a button.

For businesses of all sizes, digital signage advertising will become even more affordable with a greater return on investment. Also, many advertising companies offer an online buying experience so that advertisers can choose a space on digital billboards anywhere, irrespective of their location. This can give extra options to advertisers, making it easier to reach their audience.

Tech giants can help DOOH

The industry association OAAA said that the top 10 OOH (Out-Of-Home) advertisers in 2017 were McDonald’s Restaurant, Apple, Geico, American Express, Google, Amazon, Coca-Cola, HBO, Verizon and Chevrolet. Two standouts on this list are technology companies Apple and Amazon.

Digital signage is a natural choice for businesses whose bottom line depends on technology. Digital signage can be tailored to the needs of tech companies that want showcase their latest products and services. We believe that, as the technology continues to grow, so will the use of DOOH (Digital-Out-Of-Home) because of the benefits to businesses of all sizes.

Personalisation is becoming more common

Digital signage and online apps can be used together to enables audiences to interact and engage with the signage itself. You can also increase the personalisation of the content. User preferences can be stored and integrated into the experience.

In terms of customers who opt in to retailer apps, digital signage can  be used to advertise specials that are relevant to them and their buying pattern when they get close to the store. Speciality items tailored to your audience’s buying patterns can be shown across your digital signage network from outdoor screens to the indoor store screens.

The millennial

According to Forbes, Millennials will make up 33 percent of the workforce by 2020, and 75 percent by 2025. If you think about these statistics with the desire of millennials to rely on social media sharing, it’s easy to see the potential benefits of digital advertising and signage. A 2012 AIMIA, Inc. survey found that millennials’ affinity for and with technology is reshaping retail environments. We now have product information, prices and reviews at our fingertips. Powered with this, millennials are leaning towards companies that offer convenience at the best price.

It is inevitable that technology and the economy will continue to grow with and complement each other. Digital advertising trends show that digital signage is growing to fill this need in the ever-changing retail sector.


Thinking about investing in digital signage?

Alpha Digital Networks offers end-to-end digital signage solutions. We manufacture, supply, install and maintain high-quality interactive digital signage solutions for the retail, commercial and education sectors. Our in-house digital content team can look after your content to ensure your message can be heard loud and clear by your audience. As we manufacture the hardware too, we can ensure nothing is lost translation and your project can be fulfilled to your specifications. You can view our products here.

If you would like to speak to our team about your project, please call us on 03300 020120 or email on info@adnplc.com.



Compelling outdoor retail digital signage needs to be taken seriously as part of your brand marketing data research.

Firstly, you must try to understand who your target customer is and how your brand interacts with them. Although digital signage for retail enables you to deliver dynamic content, you must personalise and customise it to boost engagement. You can read some key statistics driving the growth of digital signage here.

We have put together this short checklist of things to think about when you are setting up your digital signage for retail.

Consider Your Audience 

Prior to setting up your digital signage in your retail space, you must understand who will interact with the screens and content.

When examining your audience, you must think about their gender, age, income, lifestyle, political views and hobbies. The more information you gather and analyse can drastically affect of number of customers who engage with your signage so it is very important to really think about these things. With all this information, you can then create a ‘customer persona’ and you can use this to inform and tailor your content.

Outline the Goals of Retail Digital Signage

The first thing to consider, is if you are going to use your retail digital signage to appeal to existing customers or draw in new clients. Another thing to think about is if you want to sell products or services instantly or showcase the benefits of your product and increase brand awareness. In fact, 84% of UK retailers believe digital signage creates significant brand awareness.

To make an informed decision about these goals, you will have to know:

– Your customer buying cycle of your product or service
– The time of your offer (will it be instant or are you planning something for a longer run?)

The objectives of your retail digital signage should be based on your product concept.

These objectives can also be more specific. For example, a café might want to increase sales of tea so they could showcase an offer at the point-of-sale to influence customer behaviour.

Content is King

Digital signage software for retail is very flexible and allows you to showcase information in dynamic, interactive ways with results you can track..

Digital signage gives you the flexibility to tailor your content to suit your customers and goals. With traditional posters, you would have to design them, print them, distribute them and then spend time putting them up. Now, with digital signage, you can update the screens instantly, or on a timer, from one location.

Therefore, you can utilise your time more effectively by thinking about what would appeal to your target audience. Whether it is images, videos, text, interactive content or wayfinding, you can use digital signage to engage and inform.

Retail Digital Signage

Alpha Digital Networks manufactures, supplies, installs and maintains digital signage solutions, including hardware and content. As we are an end-to-end solution provider, we can give you peace of mind that there will be no miscommunication so your digital signage solution will work for your budget and needs. Our dedicated content team can understand your vision and fulfil your brief. Coupled with our own hardware, we provide you with the perfect solution.

For more information about what we offer, please contact us on 03300 020120 or email us at info@adnplc.com.


Real estate digital signage can easily bring a personal touch to both your content and your businesses. 

Customers, and people in general, love interactivity. They particularly enjoy interaction with businesses whose content is customer-centric. Getting your message across effectively might seems like a difficult task but we have 5 solutions for you. 

1. Introduce your agents with digital signage software 

Unfortunately, a number of estate agents have become faceless entities and do not seem to have a personality to tenants and potential buyers. 

Digital signage for estate agencies allows you to introduce your agents with as much personality as you would like. This can add so much to the customer experience as it could allow customers to choose who they want to work with.  

Through utilising this opportunity, digital signage helps your business to create trust between your business, agents and customers. Consumers want value at the moment and this personalisation is an engaging way to add value to your service. 

2. Show different interior designs 

Obviously, not every customer like the same house interior and, sometimes, it can be difficult to appreciate a property. To resolve this issue, digital signage could be used to show different interior design or renovation ideas to suit the tastes of the potential buyer. This could increase sales because it would create more ease in the customers’ minds.  

3. Allow clients to use personalisation features 

Our most popular digital signage solutions for estate agents deliver dynamic listings so that customers can interact and tailor their experience. Therefore, you could use this in your business. 

Wishlists are a perfect way to improve customer experience. You could use interactive screens, either indoor or touch-through glass, to display your website or viewing platform and allow customers to add properties to their wishlist. 

You can use the digital signage to do this by: 

Allowing them to send it to their email by typing it on a form on the screen. 
Use QR codes to open the listing on a phone. 

4. Show testimonials to gain trust 

Digital signage software can deliver content in various ways to engage your target audience. Testimonials, feedback and reviews are a great way to gain trust from potential customers.  

For example, you could install digital signage in the reception hall of your building and show: 

Welcome messages. 
Renovation announcements. 
Personalised messages. 

5. Welcome new clients and tenants 

Digital signage can enable you to introduce yourself or send welcome messages to new tenants.   

This is a fantastic way to start off your relationship with them. You can also reach out to new homeowners with dynamic content feeds. Utilise this tool to deliver important news, introduce staff, up-to-date contact information and tips. 


Digital signage software can make a big impact on real estate, but the industry is just starting to take advantage of this technology.  

However, digital signage is a tool and to get results, you need to use it properly and to it’s full potential. We think we have covered some of the ways that you can utilise signage in your business.   

We offer both the hardware and signage content with full training in our digital signage packages. If you would like to speak to us about our packages, please call us on 03300020120 or email info@adnplc.com. 


“We are now in a new age of how clubs initiate commercial partnerships. The implementation of the LED perimeter system has allowed us to create an uplift across the club through the partnerships generated.”

Danny Davis- Business Development Manager at Blackburn Rovers FC


After being promoted to The Championship in 2018, Blackburn Rovers FC wanted to move forward and embrace technology at their club to enhance the fan experience and gain revenue through advertising. Our aim is to help companies integrate our AV solutions into their business to increase brand awareness, revenue and customer engagement.

Our Solution

We met with the Business Development Manager to discuss the perfect solution to allow the club to integrate technology and gain a good ROI through advertising.  Alpha Digital Networks PLC proposed the manufacture and installation of our high-quality, pitch-side LED panels. The P8 panels were the perfect solution to provide a hi-resolution image so that advertisements could be displayed clearly both on site and on camera for broadcast. Our in-house team manufactured, installed and tested the panels and content ready for the new football season. AlphaLED offers the perfect end-to-end solution for sports venues. As we manufacture, install and maintain the LED panels in-house, we eliminate the risk of miscommunication, ensuring the process runs smoothly from start to finish.


Blackburn Rovers FC now have some of the highest quality pitch-side LED in the EFL. Since the LED was installed, the club has gained new partners and there has been a significant uplift throughout the club. They now have a number of partners who regularly advertise on the boards. The pitch-side LED has provided a flexible, eye-catching platform for the club to enhance their profile on the world stage.

“Having worked with Alpha Digital Networks, we have experienced, first-hand, both the high-quality solutions and service they provide. They have gone beyond expectations with their LED solution, which has enabled us to enhance our services whilst generating positive financial return.
The team at Alpha has made the entire process run smoothly from start to finish and continue to provide first rate customer service.”

Danny Davis- Business Development Manager at Blackburn Rovers FC

We aim to provide the perfect end-to-end solution for our customers so that they can have peace of mind that the process will run smoothly and the product quality will be as promised. We offer LED solutions tailored to your needs. We also have a wide range of AV products for every environment from digital signage to interactive touchscreens. Therefore, if you would like to speak to our team about our digital signage products, please email us via info@adnplc.com or phone our team on 03300 020120. Alternatively, our product information can be found on our products page.


Digital signage in becoming more and more popular, which is understandable when you look at the performance statistics. In retail, sales of four out of five products experienced almost a 33% increase when promoted on in-store digital signage. In addition, digital signage can help to achieve other business goals. For example, digital signage can improve customer experience at checkout lines through reduced “perceived wait time” by up to 40%

We understand that there are often a couple of challenges when discussing digital signage with stakeholders. Firstly, we have found that people do not understand the entire cost of digital signage solutions. Secondly, we have found that they often fail to recognise the benefits.  

Alpha Digital Networks PLC aims to help people to understand the full details of our digital signage solutions so that you can build a comprehensive case based on your needs. This article will explain the total cost of ownership (TCO) so that you can calculate the ROI of digital signage. 

Some digital signage manufacturers have online TCO calculators. However, TCO calculators can be very effective but they are not comprehensive. We understand that every digital signage project is different so there is no ‘one size fits all’ calculator that can help. Signage solutions can vary in size and complexity. Therefore, to create an accurate representation of the costs, you must look at the project as a solution, not simply a piece of hardware.  

We have found a framework to help calculate these costs. With this list, we will look at what you need to think about as part of the costs and we will go through how to work out the real ROI of digital signage. 

digital menu boards
Digital Menu Boards installed at Cheltenham Racecourse

Key Cost Components of Digital Signage 

Firstly, we will look at the costs involved in owning digital signage. This will include all the upfront costs and on-going running costs. Therefore, this will make up your TCO calculations.  

The initial cost of display system is the thing that most businesses are careful with when assessing the value. These costs can include the screens, mounts, cables, installation, media player and content development. However, this upfront cost is only the beginning. Most businesses do not think about the costs of repairs and upkeep. 

One very easy thing to overlook when investing in the hardware is, if you are planning to run your screen for 12 hours a day, you will need a commercial grade screen. A normal TV screen will work for a short while but then break so it will need replacing. This is false economy as it is not just the screen cost, it will then cost you extra in labour and repair costs. Furthermore, a broken screen also means that your customers are not seeing your important information. Therefore, this could lead to a loss of revenue. So, it is worth investing in a commercial grade screen to avoid these issues. 

Benefits of Digital Signage 

After now having looked at the costs involved, it’s important to factor in the possible savings and advantages. However, if used properly, the benefits of digital signage can outweigh the costs. 

Increased Impact 

Digital signage allows you to showcase your products in an engaging, eye-catching way. You can use colourful, dynamic images and videos to capture audiences. Adding the ability to use touch on our digital signage allows you to get great engagement levels from your audience too. 

Statistics show that digital signage can create higher reach and engagement from audiences. It also can be highly effective in motivating customers to take action when compared to traditional static or paper media: 

In this study, static ads have been compared with digital ads. Both mediums asked the exact same number of customers to go to the desk to get a free gift, far more people who saw the digital ad actually did this. Only six people who saw the static ad collected their gift. However, 610 of the people who saw the digital ad collected their gift.  


Digital signage delivers much better value for money than traditional static signage. For example, you can update our digital signage instantly and have numerous messages showing on a loop. This is much better value than paying for one space on a static billboard which does not change.  

Also, commercial grade screens can be much better value than TV screens. Digital signage displays bring a better visual performance, are able to operate for long hours and can have greater brightness for outdoor use. Commercial screens will also last longer so save money on repairs. 


The flexibility of digital signage is fantastic and worth a lot to businesses. Businesses often spend a lot on printed materials, such as, leaflets, menus and posters. All of these have lots of costs involved. They need designing or writing, printing and distributing. Digital signage is much more flexible. You can update digital content instantly and remotely to eliminate the distribution and printing costs.  


Digital signage can save lots of personnel time and, therefore, costs. For example, you can automate some repeated tasks and save human error. Digital signage can be used to save on personnel costs at events where totems can be used direct and inform visitors. You can also use digital kiosks to take customer orders. Digital signage can provide information in a highly engaging and personalised ways.  

Video Wall installed at Ikon Furniture

Measuring Success 

Businesses need to be able to measure the success of their digital signage investment. There are two ways to measure the success of digital signage: 

Return on Investment (ROI) — looking at how profitable the investment is. 

Return on Objective (ROO) – setting a goal and then measuring success against that goal.  

As we are calculating the TCO, we will focus on the ROI and see how it can be calculated. It might sound complicated, but if you have all your costs, it is simple. Calculating ROI is based on the money you’re making from the investment, the true cost of the investment, as well as the amount of money you’re saving from your investment. To put it simply, less cost and more sales amount to more profit. 

Calculating ROI 

The way to calculate the ROI of your digital signage is to compare sales data from before you had the digital signage solution to your current sales. Alternatively, if your business has multiple locations, you can set up digital signage in half of the locations and using traditional signage in the other half. Ideally, you could compare two locations with similar annual profit and footfall.  

If you have a small business with just one location, try to compare one month with and one without your digital signage. Just try to pick two similar months to make the result fair. 

Then, track the sales data in both scenarios, ideally year on year to avoid seasonality and events affecting the outcome. 

When tracking sales, think about: 

Total revenue 

Gross profit 

Net profit  

Once these numbers are correct, think about what you needed before the digital signage solution, such as staff, TVs, and printed literature.  

Bringing it all Together 

Now, you should understand: 

The true total cost of digital signage 

The benefits of digital signage 

Based on your sales analysis before and after digital signage, a monetary figure of how many sales digital signage has brought in 

Based on pre-digital signage cost analysis, a monetary figure of how much you spent on staff and printing 

Then, here is the equation: 

TCO of a display x Number of displays required = TCO of the digital signage solution 

Sales increase + Signage cost savings – TCO of the digital signage solution = ROI on digital signage 

Now we have explained how to calculate the TCO and ROI involved in digital signage solutions, you can look at these figures to decide on if you feel digital signage is for your business.  

Alpha Digital Networks manufactures, supplies, installs and maintains high-quality digital signage and content solutions. From ultra-bright screens to freestanding digital displays or LED panels, we are happy to see if we could help you with your digital signage project. You can see our product range here. Speak to our team at 03300 020120 or info@adnplc.com for more information or a free, no-obligation demonstration.