Since the dawn of retail, businesses have been trying to find the most colourful and eye-catching ways to grab potential customers’ attention. From large jars filled with colourful liquids in Chemist windows to VHS tapes playing videos in the 1980’s, displays have become a part of our day-to-day lives. But how can your business stand out from the crowd? Digital signage could be the answer to the problem.

What is Digital Signage?

Digital signage is, basically, a digitised version of the traditional advertising poster. You will have seen it being used as food menus in fast food restaurants to train station advertising and information boards. Digital signage is becoming more and more popular.

“Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.”

Why Use Digital Signage?

It helps to improve collaboration, can boost sales, help with organisation, and display products in a more engaging and interactive way.  Digital boards are capable of communicating much more information than traditional boards. Managers can instantaneously organise meetings by updating the digital boards around the business to communicate to staff. It is a creative way of displaying notices, rather than the traditional pin board.

There are many examples of how digitising your signage can increase sales and improve efficiency. Here are a few:

  1. Use it in a reception or foyer to tell clients and staff about your latest company news. Keeping staff updated can help them in their day-to-day job and helping the company grow.
  2. This signage allows you to advertise promotions or offers nationally or globally. All your signage can be controlled by one person and can be scheduled to change instantly. Therefore, this can save a lot of money and time.
  3. Schedule internal meetings quickly with notices going out to every screen in the building.
  4. Use your screens at conferences and exhibitions to stand out from the crowd. Rather than paper banners, digital signage can be updated instantly if there are mistakes or typos. This can save a lot of money and time too!
  5. Showcase your products and business to prospective clients in a creative and engaging way in meetings.
  6. Install screens in hotel lobbies, theme parks and stadiums to direct foot traffic and tailor customers’ experiences, encourage ticket sales or promote offers and events.
  7. Use the signage as a digital menu. This can condense large menus to an easy-to-read format. Also, as they can be updated instantly, this means less time and money spent on distributing new menus. Furthermore, it gives you more opportunities to promote extras on the menu or on separate screens by the tills.

Digital Signage in your Business

Digital signage used to be very expensive, meaning large companies could only access it. However, the cost of the technology has reduced so much that SMEs can now use it and get a good ROI.

Alpha Digital Networks works in partnership with businesses to create the perfect signage to suit their requirements. Alpha has a wide range of screens, totems, LED panels and interactive screens. Digital signage has been used in various industry sectors from healthcare to entertainment. It is the future of business. AlphaSignage is good quality, sensibly priced and tailored to the needs of the customer. Alpha Digital provides a package that includes cloud-based connectivity, remote and on-site support, and signage design. Leasing options are also available to help with costs.

Therefore, if you are looking to stand out from the crowd and boost sales, speak to our team about our signage options. Phone us on 03300 020120 or email info@adnplc.com.

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Worth £193bn annually to the UK economy, face-to-face business remains king, so how can UK organisations strike the right balance between a smooth check-in for visitors and meeting the forthcoming GDPR requirements?

With the average British worker attending over 6000 meetings in their career, many of those hosted on client premises, a delicate balance must be achieved between the visitor data that different departments are keen to capture, and adhering to the stringent criteria laid out by GDPR.

Collecting and storing a visitor’s personal data, whether that’s via a visitor’s book (electronic or paper), means holding personal information such as names, car registrations, and contact numbers. To make sure your business is not in breach of the new data protection law, it is critical that robust data management systems are put in place early.

First impressions are vital. In business, the first impression can literally mean the difference between getting that contract or not; between the client taking to you and your business or feeling that it wasn’t for them. Whilst organisations are utilising the latest Cloud Based VMS’s to extend a warm welcome, it must be acknowledged that businesses will always deal with two very distinctive visitor camps; those that are reticent for any data to be held about them and those that expect organisations to remember their details for a swifter check-in experience.

Within companies too, different departments can have very different perspectives. For example, whilst the hospitality team will insist that the check-in process must be smooth, with returning visitors needing to be able to re-use their profile for fast and personalised check-in, those in the legal departments will insist upon the deletion of visitor data after a short period. And then there is the conflicting requirements from the compliance department, which advocates deletion of visitor data to meet GDPR, but also needs to be able to produce logs of visitor activity to remain compliant with ISO and industry certifications. Add security into the mix, which might need to access data from over a year ago to investigate a theft. It’s clear to see why companies are currently struggling as to where to focus.

Following its introduction in May 2018,  GDPR introduces much stronger provisions around Consent and “Right to be forgotten” for the data subject. Under the new regulations, consent must be freely given, specific, informed and unambiguous. So how does this translate to the visitor experience?

The following 5-point checklist will help businesses to check their existing visitor check-in system for compliance with GDPR:  
1) Do you only collect client and visitor data that you absolutely need? (data minimisation)

The Article 54 of GDPR provides: “Personal data must be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.”

Any data you collect needs to pass the test of asking yourself whether there is a way to achieve the purpose without collecting the data. Even better, if you can tailor the check-in process to different profiles of visitors, you can ensure that you always only ask for the information you absolutely need.

2) When collecting your visitor data, do you ask their permission (consent) and explain how you will use it?

Para. 32 of the preamble and Article 4 (11) of GDPR: “Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of (…) agreement to processing of personal data.”

You must demonstrate that your visitors explicitly agreed to the processing of their data for specific purposes. This can be achieved by allowing them to confirm reading the privacy policy, or by offering a toggle switch by which they allow you to store their data on your VMS.

 3) If one of your visitors changes their mind and no longer wants you to keep their data, is this easy to undo?

Article 7 of GDPR: “The data subject shall have the right to withdraw his or her consent at any time.”

Your organisation must allow visitors to say at any point that they no longer want you to store their visit data and revoking consent to store their data should be as easy as giving it.

4) Do you store visit details for no longer than what is needed?

Article 5 of GDPR: “Data must be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed.”

One way to tackle the question of data retention a.k.a. ‘right to be forgotten’ is to allow bulk selection and deletion of visits in the dashboard. A more elegant solution for this is automatic deletion after a specified number of days.

5) Did you sign a Data Processing Agreement?

Article 28 of GDPR: “The controller shall use only processors [vendors] providing sufficient guarantees to implement appropriate technical and organisational measures in such a manner that processing will meet the requirements of this Regulation.”

Therefore, your VMS provider must provide assurances that they comply with the GDPR stipulations in all applicable aspects detailed in Article 28, as well as the related provisions of articles 32 to 36. In practice, this implies that you have a binding written agreement, also called a Data Processing Agreement (“DPA”) in place, ensuring a strict level of safety and security of the personal data processed on your behalf.

 

Visitor Management Systems at Alpha Digital Networks

Alpha Digital Networks PLC provide Visitor Management Systems to the Education and Commercial sectors. The AlphaEntry System can be adapted to meet your needs. With staff, visitor and contractor options, the system can help improve safeguarding. The system can work with PIN numbers, fobs, and also cards. Therefore, if you would like a free demonstration, call us on 03300 020 021.

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Add a touch of magic to your classroom with our AlphaInteractive touch screens.

AlphaInteractive- A Touch of Magic from ADNPLC on Vimeo.

Why Use AlphaInteractive Touch Screens?

The Alphainteractive hardware and software solutions provide staff and pupils alike with limitless opportunities to create, deliver and collaborate within an Academic, Commercial or Retail environment. Our Interactive screens come in various sizes from 43″ – 98″ using the latest LED commercial grade screen technology.

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