The use of digital signage in businesses is growing. Advances in technology have meant that digital signage is becoming a reputable marketing resource. Forward thinking companies are now seizing the opportunity to attract attention and influence purchase decisions. Therefore, we have selected some key statistics from an industry report to help you gain an understanding of why businesses are now using digital signage.
1. 84% of UK retailers believe digital signage creates significant brand awareness.
Signage can be essentially the ‘face’ of a store. It familiarises the audience with the brand and, ultimately, makes the company more recognisable. With dynamic signs fortifying brand messages, retailers are anxious to utilise signage to improve communication with their customers.