Digital signage for events is increasingly taking over from traditional static posters and noticeboards. Digital screens enable businesses to showcase their products and information in a dynamic way that stands out from the crowd. The flexibility of digital signage is one of the key benefits for events. Here is how to use digital signage to boost an event.

 

Social Media Live Feed

Digital signage allows organisers to stream live social media feeds at events. Live feeds can be used to increase event awareness online and keep attendees up to date with areas of the event they would otherwise miss. Organisers can also motivate exhibitors and delegates to tweet via the event hashtag. Exhibitors can use this to tell delegates about their stand and encourage delegates to engage, which will allow them to feel personally involved. There are also various companies, such as Big Screen Social, who run social media streaming services so that exhibitors don’t have to worry about the running of the stream.

 

Wayfinding

Traditional paper posters will let delegates find their way around. However, they do not enable people to view more information about certain sessions. Digital signage allows delegates to view information about sessions, interactive maps and live updates of the schedule. Delegates could even scan QR codes on the screen to access information or download an event app.

 

Branding

Digital signage screens are a great way to create high-impact branding and advertising. Visibility is key for businesses at events in order for them to get the best return on their investment. High-impacting advertising is a dynamic way to do this and attract attention. Digital signage can vary from small screens to large 4K LED video walls. All of these are great ways to stand out from the crowd and get brands known. Therefore, organisers can offer space on the digital signage at the event as part of the exhibitor package or even as an extra service.

 

Live Streaming

Videos always gain lots of engagement and interest. Digital signage for events allows organisers to live stream videos, such as exhibitor interviews, onto a large screen. This gives delegates access to interesting news, offers, and information about the exhibitors. Exhibitors will also be keen to be on the screen to use it as promotion for their stand.

 

Increase Time Spent at Your Stand

Digital signage for events is a dynamic way to not only attract delegates to your stand but also increase engagement. Exhibitors could run a competition with a game on the digital signage screen or show their live Twitter feed and encourage delegates to Tweet them.

 

Flexibility

Digital signage is very flexible. Have you ever had a new roller banner printed, only to find a spelling mistake when you take it to an event? Or spent money on a poster to find that the offer is no longer valid? Digital signage enables quick and instant changes at minimal cost. Flexibility is also an advantage so exhibitors can change their selling tactics half way through the event if one offer isn’t working. Digital signage for events allows you to change everything when you would like.

 

Digital Signage for Events at Alpha Digital Networks

Alpha Digital Networks has a wide range of audio-visual solutions all under one roof that are perfect for events. Alpha can help with your digital signage for your events from digital posters as wayfinders to 4K video walls for live streaming. We work with our customers to find out which products could benefit their event presence and why. We pride ourselves on being partners, not providers. Therefore, if you would like to speak to our team about our digital signage products, please email us via info@adnplc.com or phone our team on 03300 020120. Alternatively, our product information can be found on our products page.

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Since the dawn of retail, businesses have been trying to find the most colourful and eye-catching ways to grab potential customers’ attention. From large jars filled with colourful liquids in Chemist windows to VHS tapes playing videos in the 1980’s, displays have become a part of our day-to-day lives. But how can your business stand out from the crowd? Digital signage could be the answer to the problem.

What is Digital Signage?

Digital signage is, basically, a digitised version of the traditional advertising poster. You will have seen it being used as food menus in fast food restaurants to train station advertising and information boards. Digital signage is becoming more and more popular.

“Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.”

Why Use Digital Signage?

It helps to improve collaboration, can boost sales, help with organisation, and display products in a more engaging and interactive way.  Digital boards are capable of communicating much more information than traditional boards. Managers can instantaneously organise meetings by updating the digital boards around the business to communicate to staff. It is a creative way of displaying notices, rather than the traditional pin board.

There are many examples of how digitising your signage can increase sales and improve efficiency. Here are a few:

  1. Use it in a reception or foyer to tell clients and staff about your latest company news. Keeping staff updated can help them in their day-to-day job and helping the company grow.
  2. This signage allows you to advertise promotions or offers nationally or globally. All your signage can be controlled by one person and can be scheduled to change instantly. Therefore, this can save a lot of money and time.
  3. Schedule internal meetings quickly with notices going out to every screen in the building.
  4. Use your screens at conferences and exhibitions to stand out from the crowd. Rather than paper banners, digital signage can be updated instantly if there are mistakes or typos. This can save a lot of money and time too!
  5. Showcase your products and business to prospective clients in a creative and engaging way in meetings.
  6. Install screens in hotel lobbies, theme parks and stadiums to direct foot traffic and tailor customers’ experiences, encourage ticket sales or promote offers and events.
  7. Use the signage as a digital menu. This can condense large menus to an easy-to-read format. Also, as they can be updated instantly, this means less time and money spent on distributing new menus. Furthermore, it gives you more opportunities to promote extras on the menu or on separate screens by the tills.

Digital Signage in your Business

Digital signage used to be very expensive, meaning large companies could only access it. However, the cost of the technology has reduced so much that SMEs can now use it and get a good ROI.

Alpha Digital Networks works in partnership with businesses to create the perfect signage to suit their requirements. Alpha has a wide range of screens, totems, LED panels and interactive screens. Digital signage has been used in various industry sectors from healthcare to entertainment. It is the future of business. AlphaSignage is good quality, sensibly priced and tailored to the needs of the customer. Alpha Digital provides a package that includes cloud-based connectivity, remote and on-site support, and signage design. Leasing options are also available to help with costs.

Therefore, if you are looking to stand out from the crowd and boost sales, speak to our team about our signage options. Phone us on 03300 020120 or email info@adnplc.com.

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Worth £193bn annually to the UK economy, face-to-face business remains king, so how can UK organisations strike the right balance between a smooth check-in for visitors and meeting the forthcoming GDPR requirements?

With the average British worker attending over 6000 meetings in their career, many of those hosted on client premises, a delicate balance must be achieved between the visitor data that different departments are keen to capture, and adhering to the stringent criteria laid out by GDPR.

Collecting and storing a visitor’s personal data, whether that’s via a visitor’s book (electronic or paper), means holding personal information such as names, car registrations, and contact numbers. To make sure your business is not in breach of the new data protection law, it is critical that robust data management systems are put in place early.

First impressions are vital. In business, the first impression can literally mean the difference between getting that contract or not; between the client taking to you and your business or feeling that it wasn’t for them. Whilst organisations are utilising the latest Cloud Based VMS’s to extend a warm welcome, it must be acknowledged that businesses will always deal with two very distinctive visitor camps; those that are reticent for any data to be held about them and those that expect organisations to remember their details for a swifter check-in experience.

Within companies too, different departments can have very different perspectives. For example, whilst the hospitality team will insist that the check-in process must be smooth, with returning visitors needing to be able to re-use their profile for fast and personalised check-in, those in the legal departments will insist upon the deletion of visitor data after a short period. And then there is the conflicting requirements from the compliance department, which advocates deletion of visitor data to meet GDPR, but also needs to be able to produce logs of visitor activity to remain compliant with ISO and industry certifications. Add security into the mix, which might need to access data from over a year ago to investigate a theft. It’s clear to see why companies are currently struggling as to where to focus.

Following its introduction in May 2018,  GDPR introduces much stronger provisions around Consent and “Right to be forgotten” for the data subject. Under the new regulations, consent must be freely given, specific, informed and unambiguous. So how does this translate to the visitor experience?

The following 5-point checklist will help businesses to check their existing visitor check-in system for compliance with GDPR:  
1) Do you only collect client and visitor data that you absolutely need? (data minimisation)

The Article 54 of GDPR provides: “Personal data must be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed.”

Any data you collect needs to pass the test of asking yourself whether there is a way to achieve the purpose without collecting the data. Even better, if you can tailor the check-in process to different profiles of visitors, you can ensure that you always only ask for the information you absolutely need.

2) When collecting your visitor data, do you ask their permission (consent) and explain how you will use it?

Para. 32 of the preamble and Article 4 (11) of GDPR: “Consent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of (…) agreement to processing of personal data.”

You must demonstrate that your visitors explicitly agreed to the processing of their data for specific purposes. This can be achieved by allowing them to confirm reading the privacy policy, or by offering a toggle switch by which they allow you to store their data on your VMS.

 3) If one of your visitors changes their mind and no longer wants you to keep their data, is this easy to undo?

Article 7 of GDPR: “The data subject shall have the right to withdraw his or her consent at any time.”

Your organisation must allow visitors to say at any point that they no longer want you to store their visit data and revoking consent to store their data should be as easy as giving it.

4) Do you store visit details for no longer than what is needed?

Article 5 of GDPR: “Data must be kept in a form which permits identification of data subjects for no longer than is necessary for the purposes for which the personal data are processed.”

One way to tackle the question of data retention a.k.a. ‘right to be forgotten’ is to allow bulk selection and deletion of visits in the dashboard. A more elegant solution for this is automatic deletion after a specified number of days.

5) Did you sign a Data Processing Agreement?

Article 28 of GDPR: “The controller shall use only processors [vendors] providing sufficient guarantees to implement appropriate technical and organisational measures in such a manner that processing will meet the requirements of this Regulation.”

Therefore, your VMS provider must provide assurances that they comply with the GDPR stipulations in all applicable aspects detailed in Article 28, as well as the related provisions of articles 32 to 36. In practice, this implies that you have a binding written agreement, also called a Data Processing Agreement (“DPA”) in place, ensuring a strict level of safety and security of the personal data processed on your behalf.

 

Visitor Management Systems at Alpha Digital Networks

Alpha Digital Networks PLC provide Visitor Management Systems to the Education and Commercial sectors. The AlphaEntry System can be adapted to meet your needs. With staff, visitor and contractor options, the system can help improve safeguarding. The system can work with PIN numbers, fobs, and also cards. Therefore, if you would like a free demonstration, call us on 03300 020 021.

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Video walls are an incredible resource for engaging your target audience and conveying important messages. Digital signage video walls are extremely eye-catching and are best set in high-traffic areas, for example, train stations. However, setting up a video wall could become a huge challenge if certain factors are not taken into account.

 

What to Consider When Choosing a Video Wall

 

1. Decide what the video wall will be used for. It is very important to have a goal in mind. With this goal in mind,  think about if it is feasible and cost-effective.

2. Determine how many images you would like to display on the screen. Do you want it to display one large image or individual images simultaneously?

3. Discuss your content before installation. It is important that the content you will be displaying is relevant to your audience and purposes. Also, think about the brightness of the video wall to suit the environment.

4. Make sure the technology is suitable for your purposes. Professional video walls are designed to work in harsh environments and can be used 24/7. Furthermore, an outdoor screen will need to be brighter.

5. Choose the correct mount or trolley to hold your signage. Also, measure to ensure there is enough space to install the video wall.

6. Determine the correct electrical requirements for the screen to ensure the smooth running of the video wall.

 

Considering a Video Wall?

You can view the AlphaWall range here. The AlphaWall solution provides you with the ultimate, immersive display solution. Furthermore, our in-house professionals deliver all installations and annual maintenance.

If you would like to find out more about our AlphaWall, call us on 01257 429 430 or email us at info@adnplc.com.

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The use of digital signage in businesses is growing. Advances in technology have meant that digital signage is becoming a reputable marketing resource. Forward thinking companies are now seizing the opportunity to attract attention and influence purchase decisions. Therefore, we have selected some key statistics from an industry report to help you gain an understanding of why businesses are now using digital signage.

1. 84% of UK retailers believe digital signage creates significant brand awareness.

Signage can be essentially the ‘face’ of a store. It familiarises the audience with the brand and, ultimately, makes the company more recognisable. With dynamic signs fortifying brand messages, retailers are anxious to utilise signage to improve communication with their customers.

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Businesses have begun to see the various benefits of self-service solutions. From self-payment options to maps and way-finding services, businesses are reaching their audiences through engaging content on interactive digital signage. Self-service solutions can provide significant return on investment opportunities. However, businesses should understand all of the necessary costs and how to budget for those costs before moving forward.

Upfront costs of digital signage

Companies sometimes ask new customers to provide a deposit. This deposit allows the manufacturer to tailor the product to a customer’s specific needs. Every piece of digital signage has an element of customisation. Deposits allow manufacturers to buy the peripherals for each order, since digital signage is built to order. This lowers costs and allows the manufacturer to pass the savings on to their customers.

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We are now offering all of our customers and re-sellers the opportunity to join our weekly 45 minute webinars. These sessions will start at 3.45pm on 1st March 2017. There are five sessions in total including; 2 AlphaTeach Sessions, 2 Wordwall Sessions and 1 Digital Signage Session. Each session will repeat until 19th July 2017.

Each webinar has its own registration page and you can apply to attend each and every one of them – there is no limit to how many you attend – the only limit is a maximum of 50 attendees at each webinar.

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