Sponsorship can be a key part of marketing for many events companies, sports clubs or leisure facilities. Sponsors are becoming increasingly tech-savvy, looking for innovative and exciting ways to capture attention.

As well as raising funds, having sponsors can create opportunities for:

  • Building brand awareness
  • Increasing sales numbers
  • Improving brand image

Creativity with AV (audio-visual) and technology can open up opportunities to generate revenue for your business whilst helping to get sponsors get noticed.

These are just some ways you can use audio visual technology to gain more partnerships for your business.

Offer Exciting Ways to be Seen

Businesses often use sponsorship as part of their wider marketing plan to help increase brand awareness and, therefore, get a return on their investment. However, to achieve this, sponsors want their brand to stand out. So, if you can offer an innovative, eye-catching way for their brand to be seen, they could be more interested in the opportunity.

For example, using an LED display at half-time to encourage audience interaction via competitions, awards or fun adverts could be a great way to get a brand noticed.

Offer Increased Visibility

Many sports events are now being televised, which creates an un-rivalled opportunity for your brand to be seen by a large audience. If your sports club could offer sponsorship visibility, businesses could be incentivised to sponsor your club.

Pitch-side LED displays are now being used by a lot of UK football clubs as a tool to gain more visibility for sponsors in an eye-catching way. By offering this, your sponsors can see the potential return from the beginning.

Improve the Customer Journey

Using technology to improve the customer journey can often provide fantastic sponsorship opportunities. Dynamic digital signage displays can show offers or event information to your audience whilst showing them the sponsors. For example, you could offer a ‘sponsored drink’ for a discounted price for a limited amount of time, or even suggest sponsored menu items to couple with others.

Through the use of digital signage at the event or stadium, you can offer sponsorship opportunities tailored specifically to the needs of the audience.

In Conclusion

Digital signage and AV offer many opportunities to create eye-catching advertising, which can be used by sponsors to target their audience. Through offering sponsorship opportunities to suit their needs, your event or sports club can benefit from a stream of sponsors to help your business grow.

At Alpha Digital Networks, we manufacture and install our bespoke hardware, have an in-house digital signage team who can create your signage and provide training and can provide maintenance and support for years to come. We are the end-to-end solution provider so that your project does not get lost in translation between numerous providers. Our team can discuss your needs and budget and provide the perfect solution to suit your business. We offer AV solutions in the Blackburn and Manchester areas as well as all across the UK.

If you would like to discuss your digital signage project or the benefits of digital signage, please contact our team who will be happy to speak to you about your needs and provide a no-obligation quote.

Call us on 03300 020120

Email us at Info@adnplc.com


Whether you have a shop in a high-traffic area, or you are tucked away in a side street, it is often tricky to stand out and get noticed by potential customers. The high street is a very competitive environment and businesses often need to think of innovative ways to entice customers into their store.

One of the biggest challenges for businesses, big and small, is to attract more customers and steer them away from your competitors. To help, we have looked at how you can use technology to boost your store footfall.

Use Digital Signage to Create an Eye-Catching Window Display

Digital signage is a powerful tool to ensure your business stands out from the crowd. In fact, 63% of people report that digital signage catches their attention. You can use this to your advantage to boost footfall.

A high brightness digital display in your store window can be used to display eye-catching promotions, new products or even customer testimonials to passing trade. Digital signage software also gives you the flexibility to display different adverts on a schedule so that you can target certain customers during the day. For example, if you know that you want to run a promotion for football fans, you could run an advert whilst they are walking past your store on their way to the game.

Offering promotions or showing the benefits of new products can increase awareness and boost your footfall. Digital displays have been shown to be more eye-catching than traditional printed posters in shop windows. By increasing your store footfall, you will soon gain a good return on your digital signage solution.

Use Augmented Reality to Show Your Product Range

There is nothing more frustrating for customers than travelling to a store to find that the business does not have what they want in stock. However, businesses can now use augmented reality to show customers all of their product range without even having to have it out on display. If the business does not have the product in stock, the customer will at least be able to see what they product is like before ordering. This will improve the customer experience and, therefore, boost their confidence in the store and increase footfall.

Get Creative with Kiosks to Improve Your Loyalty Plan

Loyalty plans for customers are a great way to ensure they return to store. Businesses can use advertisements at kiosks to entice customers to sign up to a loyalty scheme. Technology can make this process much easier and quicker for customers, therefore, making it more appealing.

Create Consistency

One of the biggest challenges for a large business is to maintain consistency with the marketing. Customers expect to have the same experience in each business site. Therefore, businesses can use centrally controlled digital content to create this brand consistency. Through consistency, customers will feel confident that they will get the same customer experience from each site and visit the store.

There are so many ways to use technology and AV solutions to boost your footfall, whether you use it to catch the eye of passing trade or entice people to sign up to a loyalty scheme.

Alpha Digital Networks supplies digital display solutions in Manchester, Blackburn and the surrounding areas. We manufacture and install all of our AV solutions so that you can be confident that your project is in-hand. If you are looking for a high brightness display with content, interactive kiosks or LED displays speak to our team to discuss how you can use this technology to boost footfall.

Call us on 03300 020120 or email info@adnplc.com for more information about our AV products.


We often find that people are put off investing in digital signage because they believe it will cost a small fortune. When will digital signage pay for itself? 

Digital advertising displays are becoming more commonplace on the high street, often in high-end brands and luxury outlets such as the Apple Store. Although this is exciting for the industry, many small businesses feel like this is a solution that is not attainable for them. 

Small businesses can believe that digital displays will be too expensive or even too complicated to set up and use. However, this is simply not the case anymore.  

Digital screens did used to be reserved for those large corporations with large pockets and huge marketing budgets. But not today! 

Digital screens are cheaper than they ever were and much simpler to use too. 

One of the questions we get from customers is ‘how is it financially viable to upgrade to digital?’. So, we will discuss how any business, no matter what size or budget, can make digital signage work to their advantage. 

How much does a digital signage screen cost? 

We will begin with the screens. This has always been the largest cost associated with a digital signage solution. 

Thankfully, the cost of screens has decreased in recent years.  

With continuing developments in technology, you can now buy a normal TV screen very cheaply. When used with an external media player, a normal TV screen can be made into a digital signage display for a small cost.  

Alternatively, if your business has an old TV lying around, this could be used in the short term for no cost apart from a media player. 

However, there are pros and cons to using TV screens for your business.  

Traditional TV screens are not built to run 24/7 and have a shorter shelf-life than commercial displays. Commercial displays are designed to run continually and will last for years so the small investment can be worth it. 

Why would I want to buy a commercial display? 

If you want to invest in a commercial display so that your digital signage is shown in the best way it can be, you must understand the differences between a commercial display and a traditional TV screen. 

  • Commercial grade displays are designed to be used 24/7 so they are more durable and last longer. Also, you will not have to worry about screen burn on a commercial display. This can often be an issue with traditional TV screens. 
  • Commercial digital signage displays come in a range of different screen brightness options. A traditional TV is often 350cd/m2 brightness, but a commercial display can be up to 2500cd/m2 brightness. This is particularly important if you intend to use your digital signage display in your window. A traditional TV will not be seen in the sunlight, but a commercial display will. 

The good news for businesses is that commercial displays are much more affordable than you would think. For prices, please contact our team who will be able to help see which display is best for your needs and they can give you a price.  

How much does signage software cost? 

Once you have got your hardware, you will need to start to think about the signage software and other accessories that are necessary to making your display stand out from the crowd. While you might think that digital signage software is expensive, you will be pleasantly surprised. 

Digital signage companies often have a few different options to suit your needs and budget and Alpha Digital Networks is no exception. Our team at Alpha can help discuss your project ideas, can create content, set up software and provide training so that you can have the solution that suits your needs and that you are comfortable with.  

We would advise that support and training is not something you should skip as, once you know how to control the signage properly, you can have the flexibility your business needs at your fingertips. Also, if you invest in a solution and you have an issue or you’re are having trouble using it, you do not want to waste your time and money. Therefore, it’s a good idea to have a support team there to help you so you can resolve the issue quickly. 

At Alpha Digital Networks, we manufacture and install our bespoke hardware, have an in-house digital signage team who can create your signage and provide training and can provide maintenance and support for years to come. We are the end-to-end solution provider so that your project does not get lost in translation between numerous providers. Our team can discuss your needs and budget and provide the perfect solution to suit your business. 

Going digital with your advertising doesn’t have to break the bank. Digital signage can be much more eye-catching than traditional posters and can help your business see an upswing in sales.  

If you would like to discuss your digital signage project or the benefits of digital signage, please contact our team who will be happy to speak to you about your needs and provide a no-obligation quote. 

Call us on 03300 020120 

Email us at Info@adnplc.com 


Digital signage has grown so much over recent years that you can no longer walk along the high street without seeing digital displays in shop windows or in stores. The use of digital signage in offices has also grown, with businesses using this technology to inform visitors and staff alike. It seems like a lot of businesses are opting for digital signage over traditional signage but is it worth it? Why invest in digital?

We look at four reasons why digital signage can be best for your business.

Ease of Use

With traditional print signage, you must allow time for a Graphic Designer and a printing company to create the posters. However, digital signage gives you the control to design your own content. There are many easy-to-use software tools with templates for you to use to design your own signage. Once you have created the design, you can easily edit and update it to suit your latest deals and information.

Instantly Update Content

One of the main advantages of going digital is that you can respond quickly to feedback, stock levels, footfall and your competition. Whether you are a shop, restaurant or hotel, you can instantly update your digital signage one from central location to respond to changes in your business. For example, you could use the signage to display an end-of-line sale to quickly sell a certain product or if your bar runs out of gin, you could take this off the menu to avoid disappointment. You could even put your changes on a schedule so that you can respond to changes in your customer base. Digital signage gives you great flexibility to keep one step ahead of the competition whilst improving the customer journey.

Increased Engagement

The major issue with traditional signage is that it just shows one static image so it will lose impact quickly. This is not the case with digital signage. A digital display can be used to show video, social media updates and bright dynamic images. Digital signage can also be interactive so that the customer can control what they see or browse and this can improve the customer journey and increase engagement. You invest in signage to get a return through sales and digital signage is more eye-catching then traditional and so can improve engagement.

Brand Awareness

Digital signage displays can increase brand awareness through increased engagement. The more often customers see your advertisements in your shop window, the more they will recognise your brand. Also, in a corporate business environment digital signage displays can be used to show information to staff and, therefore, helping to meet internal communication goals.

For more information about our affordable digital signage hardware and content solutions, please contact us.


No matter what industry you are in, technology is revolutionising the way businesses conduct their daily activities. 

We have outlined 5 ways technology can improve your business. 


Increase productivity 

The use of technology in your business can speed up processes and, therefore, improve productivity.    

Whether you want to analyse how your staff are spending their time or introduce systems to ensure efficiency, various technologies can offer solutions.  

Task management tools, such as Trello or Taskque can help you stay on top of your daily tasks and duties. 

Also, with the use of automation tools, you can centrally control certain aspects of your business. For example, you can replace your traditional paper posters with digital signage, which can be controlled centrally. Therefore, your staff do not have to spend time changing posters but can concentrate on increasing productivity in other areas of the business. 


Improve Communication 

We know how difficult it can be to keep staff members engaged in meetings. However, the use of interactive touchscreens in the boardroom can make meetings much more than just showing statistics on a board. Enabling staff to stand up and contribute to the meeting content on the board, through interesting software and apps, can greatly increase the chance of staff retaining the information from the meeting.  

Also, the use of digital screens in offices can be used to display sales figures and targets, event information or urgent safety announcements. You could even incentivise sales staff with ‘flash targets’ that can be displayed on the screens in the office for a short amount of time. For example, you could offer sales staff a voucher if they get so many sales within the time limit. This can help boost your sales. 

These tools for communication can help to improve teamwork across the entire business. 


Improve Flexibility 

Do you want more control and flexibility with your marketing? Digital screens are a perfect solution to decrease overhead costs, whilst gaining more control.  

The ability to change and update marketing material at the click of a button is very helpful in your business.  

For example, if you owned a chain of cafés all serving the same menu at various locations and you had a breakfast and lunch menu, you could control the digital menu boards to display the correct menus on a schedule. So, your screens could be programmed to turn on at 7am when the cafes opened and then to change from the breakfast to lunch menu automatically at 11:30am. This could be different for each site, but all controlled from one central point. You could also display specials for each location and turn this off when they run out to avoid disappointment for the customer. This automation has numerous benefits for your business and customers. It will give you the control and consistency needed for your brand, enable you to target different audiences at different sites to gain more sales and, also improve the customer journey by avoiding disappointment. 


Enhance your Marketing 

You market your business through different channels to improve brand awareness, build relationships and boost sales. Both digital and traditional marketing methods work together to achieve these goals.  

In a fast-changing business world, customers and audiences now expect more from technology to improve the customer experience, whether it’s faster ordering on payment kiosks or augmented reality tech to help choose a sofa. 

It now takes between 5 and 7 touchpoints before your customer will buy from you and technology is a very powerful tool when it comes to influencing the customer. It has been shown that digital signage adds an upswing in overall sales volume by 31.8% 

The adoption of technology can improve the customer journey, increase brand awareness and it can be used to increase sales via targeted marketing. If you want to get more customers into your store, high brightness digital displays can show offers or events to increase footfall. If you want to increase sales at the point-of-sale, 60% of buying decisions are made at this point so you could use targeted adverts on payment kiosks. If you need to increase brand awareness, roadside LED panels might be a good option in a high-traffic area. There is a technological solution to suit every need. 


Increase Profitability 

A great way to grow your business is by increasing your profitability. To do this, you could cut your overheads using technology.  

Whether it’s using a piece of software to give you control or improve communication or hardware to decrease waste in your business, technology can provide the perfect solution.  

For example, if you owned an advertising company, you could install a large LED screen instead of a billboard. This would mean that you would cut down the costs of replacing the posters every so many weeks. You could also use the technology to gain more revenue by building more partnerships for the same amount of space. You could have one billboard-sized screen but could change the adverts every 3 minutes. This means, for the same space, you could have multiple customers paying to display their adverts with minimal costs to your business. 

Most technologies could be used in this same way, reducing waste of materials and time and making the most out of the space you have. 



In conclusion, technology is such a powerful tool to help your business in so many ways. Whether you need to increase brand awareness or improve the customer journey whilst keeping costs down, there is a perfect solution for any problem. 

 Alpha Digital Networks are a Darwen based audio-visual solution manufacturer and supplier. So, we can provide the perfect solution for you and your business whilst keeping the costs down and guaranteeing the quality. If you are looking to integrate technology into your company to increase profits, please call our team today to discuss your needs. 0

Staff at Darwen based Alpha Digital Networks are hosting a Macmillan Coffee Morning on Friday 27th September 2019 between 10am and 1pm at their office at Arkwright Court.

Pop in to their office tomorrow morning for coffee, cake and great company whilst raising money for an amazing charity. Alpha will also be running a raffle with fantastic prizes.

Address: Alpha Digital, Unit 6 Arkwright Court, Commercial Road, Darwen, BB3 0FG

Time: 10am-1pm

Date: Friday 27th September 20191

Darwen based Alpha Digital Networks has donated an HD video wall to Pendleside Hospice to help them increase footfall in their shops.


Based at Arkwright Court, Alpha Digital has been delivering innovative audio-visual solutions to the education and corporate sectors for over ten years. Alpha Digital manufactures, installs and maintains audio-visual and digital signage solutions, including hardware and content.


Alpha has been refurbishing their showroom at their Darwen office to show off their newest products. To make room to accommodate this new equipment, Alpha ran a competition for local charities to win an ex-display HD video wall from their showroom.


Joe Makepeace, Managing Director of Alpha Digital Networks, said “We believe it is very important to help local charities and we have done a lot of work in the community since we moved from Chorley to Darwen 18 months ago. We wanted to give our ex-display video wall to a local charity, to help them with their work.”


Entrants were asked to tell Alpha how they felt the video wall would benefit their charity for the chance to win the screen. Alpha then had the difficult task of whittling down the entries and finally settled on Pendleside Hospice as the worthy winner.


Christina Cope, Head of Corporate Fundraising at Pendleside Hospice, said “Alpha Digital will help us put the Fun into Fundraising and get our message of Support, Compassion and Care out to our local community.”


Pendleside Hospice is a fantastic local charity which exists to promote and enhance quality of life for people with life-limiting illnesses, their families and carers; by delivering specialist and holistic palliative care, which addresses their individually assessed physical, psychological, social and spiritual needs.


Joe Makepeace said “We are very proud to have donated this HD video wall to Pendleside Hospice. We hope that the equipment will help the charity.”


Alpha is determined to continue their work with the local community so that everyone has access to their technology.


Are you worried about whether your classroom touchscreen will work correctly when you get back for the start of term?

Interactive touchscreens can be a great tool for the classroom but, unfortunately, they can become a constantly source of frustration for teachers if they are not set up correctly. So, we have come up with a few tips and tricks to help ease your frustration with your classroom interactive touchscreen.


My screen won’t calibrate properly!

Most modern interactive touchscreens do not need calibration, unlike older interactive whiteboards. The great thing about touchscreens is that they should be ‘plug and play’ so you should just be able to plug your laptop into the screen and go. However, we found that a lot of Teachers have had issues with the calibration so we thought we would help.

This issue is most likely caused by the wrong aspect ratio setting. If your screen looks distorted or you have black lines around the edge, the aspect ratio is definitely set incorrectly on your PC or laptop. This is a really simple fix. We have an easy-to-follow video tutorial on how to change the aspect ratio on our Youtube channel: https://www.youtube.com/watch?v=htYWocfvDG8

If this still doesn’t resolve your issue, we would recommend you contact your screen manufacturer, most of them will offer support over the phone. Alternatively, your I.T. department should be able to help with this.

interactive touchscreen

The touch isn’t working!

Sometimes, you might find that the touch is either not smooth or you touch in one corner and it recognised the touch in another. Issues with the touch could be a few different things, but there are a few easy things to try first before writing off your screen.

If you try and draw a straight line but the line then has gaps in, this could be that the screen needs a good clean. Most screens in classrooms are infrared touch so you will need to make sure the inside of the frame of the screen is perfectly clean. Also, ensure the screen is clean as finger marks can often disrupt the touch signal. However, to clean your screen, do not use normal polish. Only use screen cleaner on your interactive screen.

If you touch in one corner and the screen registers the touch somewhere else, make sure you have nothing stuck to the frame of the screen. This can cause interference. We have a useful video to help with intermittent touch issues on our Youtube channel: https://www.youtube.com/watch?v=79hKzOnzI_s

You may also need to update the touch drivers on your PC. We have made a helpful video about how to update these on our Youtube channel: https://www.youtube.com/watch?v=uKHiF8rokEk

If you have no touch at all on the screen, this could be the signal from the laptop. Touch is carried from the laptop/PC via the Touch USB cable. Please ensure this is plugged into the correct Touch USB slot on the screen. One other thing to check is, if the screen has built-in Android, switch to this and see if you can use the touch. If the touch is fine on the Android, this means the issue is definitely a cable/setting issue on the PC. If you have no touch on the Android, contact your I.T. provider or manufacturer as this could be a fault.


I have no sound!

This can sometimes be as simple as a setting on your PC/laptop as some can default to the internal PC speakers. It is very simple to fix this issue. We have created a step-by-step video about how to change the setting on our Youtube channel: https://www.youtube.com/watch?v=bUpi3I21BHk

If this still doesn’t fix your sound issue, it could be an issue with the speakers. If your screen has built-in Android, switch to this and see if you have sound. If not, it could be an issue with your speakers. To test this, plug in some headphones into the slot on the screen (not the laptop). If you have sound out of the headphones then the speakers may have gone and you may want to discuss this with your I.T. department.


I want to be able to freeze the screen and work on my PC independently!

Most modern interactive touchscreens will have a ‘freeze’ function which enables you to freeze the image you have on the screen whilst you work on your PC/ laptop. We would recommend you refer to your screen guide or online resources for instructions on how to do this.


I want to share what I have on my tablet onto the screen!

Some interactive touchscreens now have screen mirroring/sharing apps pre-loaded so that you can share your tablet onto the screen. Our screens come with this capability but we would recommend you refer to your screen guide to see if you can do this.

So, there it is! Our list of tips and tricks to help you with your interactive touchscreen in your classroom. We hope this article has helped to fix any issues you are having with your screen so you can make the most out of your classroom technology.


Darwen based Alpha Digital Networks has donated an interactive touchscreen to Blackburn Youth Zone to help with events and clubs. The AlphaInteractive touchscreen has been installed in the Recreation Area at Blackburn Youth Zone and will be used by children and patrons using the facilities.

Based at Arkwright Court, Alpha Digital has been delivering innovative technological solutions to the education and corporate sectors for over ten years. Alpha Digital manufactures, installs and maintains audio-visual and digital signage solutions, including hardware and content.

Blackburn Youth Zone and Alpha have a strong partnership, which has grown over the last few months as they have worked on various projects together. Alpha has loaned Blackburn Youth Zone interactive touchscreens and freestanding digital posters for events including the Blackburn Beer Festival and the Alpha Innov8 Day. The team at Alpha Digital Networks decided to support the work that Blackburn Youth Zone does for young people by donating an interactive touchscreen for them to use permanently. Alpha aims to work closely with the local community, to help improve outcomes for young people.

Interactive touchscreens can improve learning outcomes for children and encourages participation, which has been shown to give a feeling of empowerment. The touchscreen can be used to access learning resources online, apps for entertainment and education and for playing HD videos. The screen will allow Blackburn Youth Zone to present information in different ways to suit different learning styles and improve digital literacy skills.  Toughened glass on the screen also means that the technology is accessible to anyone and is durable when it is needed.

The screen was installed by Alpha’s AV Engineer, Jason Dullenty, and Apprentice Engineer, Jack Lawson. The team at Blackburn Youth Zone are very happy with the new addition to their facilities. Mel Thomas from Blackburn Youth Zone said, “it’s already being put to great use and engaging young people.”

Joe Makepeace, Managing Director of Alpha Digital Networks, said “We are very proud to have donated this AlphaInteractive touchscreen to Blackburn Youth Zone. We hope that the equipment will empower the children and staff to learn new skills and provide entertainment that is accessible to all. We have worked very closely with Blackburn Youth Zone on numerous projects and we are please to have helped the young people in the community.”

Alpha is determined to continue their work with the local community so that everyone has access to their technology.0

Alpha Digital Networks are very proud to have been shortlisted for the ‘Small Business of the Year’ category of the Hive Business Awards.

Alpha has seen significant growth over the last two years, gaining new contracts to provide their AV solutions to businesses across the UK. They have recently manufactured and installed digital signage, LED displays and interactive touch screens at Blackburn Rovers FC, VPZ stores throughout the UK, Allen’s Fried Chicken, Cheltenham and Carlisle racecourses, and AS Systems.

Based at Arkwright Court in Darwen, Alpha Digital has been delivering innovative technological solutions to the education and corporate sectors for ten years. Catering for a diverse range of clients, over 65% of the firm’s business comes from repeat orders and referrals. Alpha Digital manufactures, installs and maintains audio-visual and digital signage solutions, including providing hardware and content.

The final winners will be revealed at an awards ceremony held at the stunning King George’s Hall, on the 27th June.0