Miss Millie’s Case Study
Miss Millie’s has been serving awesome chicken in the UK for over 30 years but 2020 has seen the launch of an exciting new era for the Miss Millie’s brand with a new look, new menu, new restaurants and new leadership.
The team at Miss Millie’s were wanting to find a way to create brand consistency throughout their new stores as part of this new business plan. The older takeaway stores were using traditional light box menus, which were difficult to change quickly and was often costly to replace.
The team at Miss Millie’s wanted a way to control all the branding and menus from one central location without costly printing and distribution fees, as well as creating consistency across all franchise sites.
Our team of audio-visual experts met with Miss Millie’s and visited a few sites to fully understand their needs and what they wanted to achieve.
We created a bespoke solution including digital menu boards and interactive payment kiosks. This hardware, coupled with our own content management system (CMS), was the perfect solution to give the client full control of the menus from one central location. We installed digital menu boards above the service counters of 8 stores, along with interactive payment kiosks and high brightness digital window displays in two larger stores.
The digital menu boards came with our content management system installed. This software enables the client to control what is displayed on the screens at any time from one remote location. So, if the team at Miss Millie’s HQ want to make a menu change at all 8 stores, they can do this with the click of a button and the change will be implemented instantly on the screens at all 8 stores. These changes can also be scheduled using the software so that it is easy to change menu items according to the time of day they are needed.
We also manufactured and installed interactive payment kiosks at two of the larger stores. These pole mounted kiosks come with a card machine and printer, along with software that is synced with the client’s EPOS system, so that customers can browse the menu and order from the kiosks to improve the customer journey and wait times. We manufactured and installed four high brightness window digital displays for the client. These screens are designed to run 24/7 and are bright enough to be seen in any weather conditions so that your message can be seen no matter what. These displays are used to show customers offers and menu items to increase footfall.
Miss Millie’s now has 8 takeaway stores that have digital menu boards and two stores with additional payment kiosks and high brightness displays.
The client has full control over the menus, creating brand consistency across all sites, whilst reducing printing and distribution costs for the business. The interactive payment kiosks have made ordering an easy and quick process, improving the customer journey whilst keeping wait times down and increasing the productivity of staff.
The client now has increased footfall due to the high brightness screens in the windows advertising products to passing trade. Miss Millie’s now has a complete AV solution for their takeaways which gives them the power to have full control of their branding and to drive their new business plan forward as they continue to expand across the UK.
Great product, great service and they do what they say.
We needed a digital solution for menu boards and kiosks ordering points in our new build store and were fortunate enough to be introduced to Alpha Digital. The install and service provided on this store was first class and so we rolled this out to our next new build a couple of months later and retrofitted to all of the other seven stores on our estate. I look forward to working with the Alpha digital team on our new build stores planned for 2021 & beyond.
Great product, great service and they do what they say, which is the three things I need from a supplier partner.
Martyn Clark – Operations Director