Exhibitions can be very costly and time consuming so you want to make sure that you get a return on your investment. We completely understand that you want to stand out from the crowd to achieve this. Digital signage is a great way to grab people’s attention. Amongst all the static roller posters, animated digital signage can really be an eye-catcher.

We have compiled a list of pros and cons of using digital signage at your stand so you can weigh up whether to utilise this technology.

Pros

  1. Digital Signage enhances visitor experience. Visitors can view important information at the correct time because the content can easily be updated.
  2. Digital Signage can be instantly updated. Therefore, if you suddenly spot a spelling mistake or any information that needs changing, you can edit it there and then.
  3. Digital Signage looks very professional and stands out from the crowd. Using this technology can create a good impression.
  4. Using digital signage can reduce stress due to deadlines. As the signage can be updated quickly, this means that you can be a little more flexible with your deadlines than with traditional print content.
  5. You can use your signage to generate revenue through sponsorship so it could pay for itself.

Cons

  1. As Digital Signage can sometimes be large, it can be difficult to install on site. However, Alpha Digital Networks have a fully training set of Engineers who can deliver and install your AV products.
  2. Sometimes, Digital Signage can be let down by the event space. As Signage can be set up on the Wifi, it could struggle if this is down or unreliable. This is also the same with the cabling at the event space.
  3. Digital Signage can seem expensive. However, it is a one-off cost, unlike traditional print. This could save you money as you wouldn’t have to keep spending on printing. Alpha Digital Networks provides cost effective signage solutions.

Although there are some downsides to using digital signage at your exhibition stand, Alpha Digital Networks believes that the pros outweigh these. We work with you to provide a solution that works for your and your business. Using digital signage is a great way to boost visitor experience and potential revenue for your business.

Contact us at info@adnplc.com or 01257 429430 if you are interested in digital signage, freestanding totems, video walls or interactive furniture.

Video walls are an incredible resource for engaging your target audience and conveying important messages. Digital signage video walls are extremely eye-catching and are best set in high-traffic areas, for example, train stations. However, setting up a video wall could become a huge challenge if certain factors are not taken into account.

 

What to Consider When Choosing a Video Wall

 

1. Decide what the video wall will be used for. It is very important to have a goal in mind. With this goal in mind,  think about if it is feasible and cost-effective.

2. Determine how many images you would like to display on the screen. Do you want it to display one large image or individual images simultaneously?

3. Discuss your content before installation. It is important that the content you will be displaying is relevant to your audience and purposes. Also, think about the brightness of the video wall to suit the environment.

4. Make sure the technology is suitable for your purposes. Professional video walls are designed to work in harsh environments and can be used 24/7. Furthermore, an outdoor screen will need to be brighter.

5. Choose the correct mount or trolley to hold your signage. Also, measure to ensure there is enough space to install the video wall.

6. Determine the correct electrical requirements for the screen to ensure the smooth running of the video wall.

 

Considering a Video Wall?

You can view the AlphaWall range here. The AlphaWall solution provides you with the ultimate, immersive display solution. Furthermore, our in-house professionals deliver all installations and annual maintenance.

If you would like to find out more about our AlphaWall, call us on 01257 429 430 or email us at info@adnplc.com.

The use of digital signage in businesses is growing. Advances in technology have meant that digital signage is becoming a reputable marketing resource. Forward thinking companies are now seizing the opportunity to attract attention and influence purchase decisions. Therefore, we have selected some key statistics from an industry report to help you gain an understanding of why businesses are now using digital signage.

1. 84% of UK retailers believe digital signage creates significant brand awareness.

Signage can be essentially the ‘face’ of a store. It familiarises the audience with the brand and, ultimately, makes the company more recognisable. With dynamic signs fortifying brand messages, retailers are anxious to utilise signage to improve communication with their customers.

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Businesses have begun to see the various benefits of self-service solutions. From self-payment options to maps and way-finding services, businesses are reaching their audiences through engaging content on interactive digital signage. Self-service solutions can provide significant return on investment opportunities. However, businesses should understand all of the necessary costs and how to budget for those costs before moving forward.

Upfront costs of digital signage

Companies sometimes ask new customers to provide a deposit. This deposit allows the manufacturer to tailor the product to a customer’s specific needs. Every piece of digital signage has an element of customisation. Deposits allow manufacturers to buy the peripherals for each order, since digital signage is built to order. This lowers costs and allows the manufacturer to pass the savings on to their customers.

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How technology is empowering children with special needs in the classroom

In our modern society, we are becoming more and more aware of the individual needs of each pupil in the classroom. In 2016, 14.4% of pupils in school had special educational needs. That’s 1,228,785 children, each with their own individual learning style and needs. In this age of drastic budget cuts, how can teachers have the time or resources to care for those individual needs? Technological devices and apps are a remarkable resource, often full of free ideas and content.

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How is digital technology transforming the classroom?

Digital technology has changed almost every industry and the education sector is no exception. The use of technology in the classroom is changing education in remarkable ways and both teachers and students are benefiting from this rapid shift.

There are some changes that we can expect to see as digital learning transforms education. For example, the way teachers present lessons and information and how students interact with that information has changed. Students interact with the lesson and collaborative more than ever before. Digital technology in the classroom also teaches students new skills, such as digital literacy. This can help them when they go on to the work environment later in life.

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