Digital signage for events is increasingly taking over from traditional static posters and noticeboards. Digital screens enable businesses to showcase their products and information in a dynamic way that stands out from the crowd. The flexibility of digital signage is one of the key benefits for events. Here is how to use digital signage to boost an event.

 

Social Media Live Feed

Digital signage allows organisers to stream live social media feeds at events. Live feeds can be used to increase event awareness online and keep attendees up to date with areas of the event they would otherwise miss. Organisers can also motivate exhibitors and delegates to tweet via the event hashtag. Exhibitors can use this to tell delegates about their stand and encourage delegates to engage, which will allow them to feel personally involved. There are also various companies, such as Big Screen Social, who run social media streaming services so that exhibitors don’t have to worry about the running of the stream.

 

Wayfinding

Traditional paper posters will let delegates find their way around. However, they do not enable people to view more information about certain sessions. Digital signage allows delegates to view information about sessions, interactive maps and live updates of the schedule. Delegates could even scan QR codes on the screen to access information or download an event app.

 

Branding

Digital signage screens are a great way to create high-impact branding and advertising. Visibility is key for businesses at events in order for them to get the best return on their investment. High-impacting advertising is a dynamic way to do this and attract attention. Digital signage can vary from small screens to large 4K LED video walls. All of these are great ways to stand out from the crowd and get brands known. Therefore, organisers can offer space on the digital signage at the event as part of the exhibitor package or even as an extra service.

 

Live Streaming

Videos always gain lots of engagement and interest. Digital signage for events allows organisers to live stream videos, such as exhibitor interviews, onto a large screen. This gives delegates access to interesting news, offers, and information about the exhibitors. Exhibitors will also be keen to be on the screen to use it as promotion for their stand.

 

Increase Time Spent at Your Stand

Digital signage for events is a dynamic way to not only attract delegates to your stand but also increase engagement. Exhibitors could run a competition with a game on the digital signage screen or show their live Twitter feed and encourage delegates to Tweet them.

 

Flexibility

Digital signage is very flexible. Have you ever had a new roller banner printed, only to find a spelling mistake when you take it to an event? Or spent money on a poster to find that the offer is no longer valid? Digital signage enables quick and instant changes at minimal cost. Flexibility is also an advantage so exhibitors can change their selling tactics half way through the event if one offer isn’t working. Digital signage for events allows you to change everything when you would like.

 

Digital Signage for Events at Alpha Digital Networks

Alpha Digital Networks has a wide range of audio-visual solutions all under one roof that are perfect for events. Alpha can help with your digital signage for your events from digital posters as wayfinders to 4K video walls for live streaming. We work with our customers to find out which products could benefit their event presence and why. We pride ourselves on being partners, not providers. Therefore, if you would like to speak to our team about our digital signage products, please email us via info@adnplc.com or phone our team on 03300 020120. Alternatively, our product information can be found on our products page.

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Since the dawn of retail, businesses have been trying to find the most colourful and eye-catching ways to grab potential customers’ attention. From large jars filled with colourful liquids in Chemist windows to VHS tapes playing videos in the 1980’s, displays have become a part of our day-to-day lives. But how can your business stand out from the crowd? Digital signage could be the answer to the problem.

What is Digital Signage?

Digital signage is, basically, a digitised version of the traditional advertising poster. You will have seen it being used as food menus in fast food restaurants to train station advertising and information boards. Digital signage is becoming more and more popular.

“Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.”

Why Use Digital Signage?

It helps to improve collaboration, can boost sales, help with organisation, and display products in a more engaging and interactive way.  Digital boards are capable of communicating much more information than traditional boards. Managers can instantaneously organise meetings by updating the digital boards around the business to communicate to staff. It is a creative way of displaying notices, rather than the traditional pin board.

There are many examples of how digitising your signage can increase sales and improve efficiency. Here are a few:

  1. Use it in a reception or foyer to tell clients and staff about your latest company news. Keeping staff updated can help them in their day-to-day job and helping the company grow.
  2. This signage allows you to advertise promotions or offers nationally or globally. All your signage can be controlled by one person and can be scheduled to change instantly. Therefore, this can save a lot of money and time.
  3. Schedule internal meetings quickly with notices going out to every screen in the building.
  4. Use your screens at conferences and exhibitions to stand out from the crowd. Rather than paper banners, digital signage can be updated instantly if there are mistakes or typos. This can save a lot of money and time too!
  5. Showcase your products and business to prospective clients in a creative and engaging way in meetings.
  6. Install screens in hotel lobbies, theme parks and stadiums to direct foot traffic and tailor customers’ experiences, encourage ticket sales or promote offers and events.
  7. Use the signage as a digital menu. This can condense large menus to an easy-to-read format. Also, as they can be updated instantly, this means less time and money spent on distributing new menus. Furthermore, it gives you more opportunities to promote extras on the menu or on separate screens by the tills.

Digital Signage in your Business

Digital signage used to be very expensive, meaning large companies could only access it. However, the cost of the technology has reduced so much that SMEs can now use it and get a good ROI.

Alpha Digital Networks works in partnership with businesses to create the perfect signage to suit their requirements. Alpha has a wide range of screens, totems, LED panels and interactive screens. Digital signage has been used in various industry sectors from healthcare to entertainment. It is the future of business. AlphaSignage is good quality, sensibly priced and tailored to the needs of the customer. Alpha Digital provides a package that includes cloud-based connectivity, remote and on-site support, and signage design. Leasing options are also available to help with costs.

Therefore, if you are looking to stand out from the crowd and boost sales, speak to our team about our signage options. Phone us on 03300 020120 or email info@adnplc.com.

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